At times, email deliverability becomes a very serious issue, especially when an important email lands in the Spam. Email has today become one of the most important parts of our life and if we are unable to communicate effectively, it becomes a big issue. Just like Google adjusting its algorithms for ensuring effective results, similarly, email settings also need to be adjusted on a regular basis so that there is no problem in delivering non spam email. The following topics can help the effectiveness of email deliverability-
Make sure you are compliant with the CAN-SPAM Act
If you are sending across an electronic message, you must make sure that you comply with the primary 7 requirements of electronic communication with another.
- Avoid using misleading headers in your mails
- Avoid using subject lines that are deceptive
- Identify your message as an advertisement
- Tell recipients where you are located
- Tell recipients how they can opt out of your list
- Honor any requests for opting out of your list
- Monitor what the others are doing on your behalf
Make your list a “double opt-in” list
Make sure you convert your list into a double opt-in list. People will have to confirm twice before they can receive your email newsletters. The people, who subscribe to your email newsletter, should not think it is SPAM and delete your messages. You should, therefore, make sure that they understand how the double opt-in process works. If you want an effective e-mail list, you must make sure that you set up the double opt-in process for your email newsletters. This will help reduce complaints against you that you are spamming the inboxes of your subscribers. When someone blames you for spamming, it is a very serious matter.
Avoid phishing messages and spam trigger words
Unfortunately, the list of spam trigger words is never complete. Furthermore, it is not always the case that when you use a spam trigger word, your mail will necessarily end up in the spam folder of your subscribers. The main thing that you have to remember is that the spam filter is only trying to remove promotions and commercial advertisements. So, you should sparingly use such words or completely avoid them in order to prevent your newsletter from landing in the spam folder of your subscribers. Phishing emails are fraudulent emails that are sent out to look as if they are from trusted companies to get the details of the users. You would thus want to avoid phrases that are used solely in phishing emails in order to avoid being reported as a person, who indulges in phishing.
Get off blacklists
Your web server should not be on any blacklists. Otherwise, it can become difficult to send emails reliably. Check whether your website has been blacklisted or not. You can do this by visiting any of the following links:
If your website is found on one of these blacklists, then make sure you follow up with the website that has put you on their blacklist.
How to Set Up Google Fetcher for web mail:
Gmail and AOL mail are the only mail providers to provide with an email fetcher option. As we already know Google Fetch,
- Helps fight spam through automated spam detection,
- Reduce bandwidth usage by fetching mails without having to route it from webmail server &
- Assists saving disk space which normally gets occupied by mail box content.
Step by step guide to setup Google mail Fetcher:
- Create and log in into a Gmail account. This is where your web mails are fetched.
- Check for the gear icon in upper left corner and hover to select Settings in there.
- Click and visit the Accounts tab from Settings
- Select Account and Import tab which is fourth from left in the list of tabs.
- Choose Check mail from other accounts option which shows to happen via POP3.
- After navigating to “Check mail from other accounts” page, select “Add a POP3 mail account you own”
- Input the details of secondary email address or your webmail address from where you would like to fetch mails.
- Select Next Step to resume process.
- Use the Password field to input the password of your webmail or secondary mail address mentioned.
- In case of a POP3 connection, Port 110 fits right.
- In case of HTTPS choose Port 995 to suit configuration.
- Choose your preferences in the options that follows:
Choosing ports for different types of connection:
- Leave a copy of retrieved messages on the server
- Always use a secure connection (SSL) when retrieving mail
- Label incoming messages
- Archive incoming messages
- One click to the button Add Account would mean you are done setting up Google mail Fetcher for your webmail or secondary mail.
- Additionally you can use your newly added account to your ‘from’ addresses. This will allow you to email as webmaster from your Gmail account itself.
With the kind of promotion and SEO strategy we have in place, content and video marketing plays a crucial role in success of web ventures. Around 80% of the content produced in last decade is digital content. Webmaster is faced with a stiff challenge of maintaining disk space capable of containing the entire web content.
Saving Disk space is Essential:
When cost effective, moderate size disk space plan is subscribed, the challenge gets steeper. Promotion, bandwidth management and disk space management must go hand in hand to run a hassle free web service. Webmasters are looking out for every possible option to save space for more files and content.
Spammers are bad news:
To add up to the mess, several spammers and hackers try to take down website with vigorous email spamming. The amount of spam or junk mails received accounts to the headache of weeding them and saving space. Some web services run most business operations from mail to mail. Constant spamming could bring down the reputation of mail server too.
Issues with hosting company’s web mail server:
The kind of notification settings, user base, and interactivity could fill in your mail box located within your hosting account. Mail templates with enhanced graphics and themes means a lot of your web disk space is getting occupied by emails. Moreover the inconvenience of logging every time into your hosting account to check mail or wait for forward mails to your custom mail account isn’t quite enjoyable.
Google Fetch comes in handy:
Google tries to solve most day to day problems with their extensive lab applications and tools. One such tool to help webmasters and also the average users to save mail space on secondary accounts is Google Fetch. As the name suggest the tool fetches mails sent to your secondary mail boxes to your Gmail account. It is easy to manage fetched mails by categorizing with name labels to different secondary email accounts.
Google Fetch replaces Email Forwarder:
The process of setting up Google fetch requires minimal steps including server settings changes and mail verification for secondary email. Mail verification typically gives the authority to Gmail to fetch emails from your web email account. An email forwarder setting recognizes mails as spam when they are received in bulk. Nevertheless Google Fetch takes care of spam filtering and receives mail without it being routed from secondary server.